If you want to create an insanely loyal tribe, you’ve got to communicate passion and leadership in a way that makes people sit up and notice – and then tell all their friends. Do you know how to do that? One of the fastest and most effective ways is to be insanely generous with your content. Why?

• When you give away something big, other people promote it for you. That spreads your message far further and gives you instant credibility with people who don’t know you – yet.
• The more you give, the more joy you create, for your tribe and for yourself. That joys expands over time and is self-organizing. It’s magnetically attractive and when used well, it gives you less work to do, not more.
• Contrary to popular thought, giving away your best material does not discourage people from buying from you. They will buy more and tell their friends too!

Julia Stewart is a coach, coach trainer, and seminar leader, who uses her creativity and humor to expand people’s thinking and inspire them to work brilliantly. She’s a former “Visionary Coach” for the world’s largest coach training company, the Lead Certifier for the Thomas Leonard Coaching School, an Expert Life Coach for Fitness Magazine and a guest instructor for the University of Houston’s Executive Coaching Institute. Julia is passionate about the power of coaching to transform the world and is committed to helping coaches forge positive change with the help of powerful coaching skills. She is a graduate of Coach U, a founding member of the International Association of Coaching (IAC) and an IAC Certified Coach. Julia founded the School of Coaching Mastery in 2007.

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