If you are a solopreneur, your identity and your company’s identity are closely tied. Telling your story is a powerful way to differentiate yourself and your services in a crowded marketplace. In this interview with Carol Ross, career coach and wisdom entrepreneur, you’ll learn:
- How to shape your unique work and life experiences into a brand story that not only says what you do, but why you do it, while enhancing visibility and credibility.
- The 20/70/10 rule for telling your brand story.
- The role of backstory and theme in making your brand story memorable
Find out how to stand out from the crowd and bring to life your unique story!
Carol Ross is a former Bell Labs engineer turned career coach, serial entrepreneur, national speaker and writer. In her latest start-up, My Alumni Link, Carol partners with university alumni associations to help their alumni more easily attract career and business opportunities.
Carol’s career advice has been featured in The New York Times, Wall Street Journal, The Boston Globe, Chicago Tribune, U.S. News & World Report, and Body + Soul, among others. She has been described by NYT best-selling author, Daniel Pink , as the “intelligent professional’s guide to navigating careers in a world where being competent is not enough” and by former NYT career columnist, Marci Alboher, as “the real deal, a visionary and thoughtful voice who repeatedly delivers sound advice and a fresh perspective”.
A social media enthusiast since 2005, Carol authors three blogs and writes regularly about careers, networking and professional development for websites and organizations such as the Northwestern Alumni Association. She can be found on Twitter (@carolross). A graduate of Northwestern University, Carol lives near Boulder, CO.
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