Differentiation is at the core of your business success. When it comes to differentiating your business, the deeper you dig, the better (and more authentically) you build your business. The stronger your differentiation in the market, the bigger your opportunity to stand out, make a name for yourself, attract higher quality clients and charge higher fees.

In this session, you’ll discover the five different layers of differentiation that are available to you. What you’ll see is that the deepest levels link directly to the core of who you are as a person, and they provide you with the greatest leverage as you build your business, regardless of whether you are starting out or you are a veteran in your field.

Michel Neray is an award-winning copywriter, author, speaker and the founder and Chief Differentiation Officer of The Essential Message^®. Since 2003, Michel Neray has helped thousands of independent professionals, entrepreneurs and growing corporations discover and communicate their true differentiation — and their authentic competitive advantage. That’s how Michel has helped his clients double, triple and even quadruple results…and why his clients say that the Essential Message is like a Unique Selling Proposition on steroids!

The Essential Message Certification. I am currently in Michel’s Essential Message Certification program and it rocks! It’s a small, intimate group of coaches/consultants mining the tools of Michel’s program. He uses an extraordinary technology where we can all see each other. There’s loads of personal attention and plenty of opportunities to have a masterful coach help you fine tune and differentiate your Essential Message. Get ready to rock the world!

Take this assessment to see where you stand with your differentiation: Self-Assessment

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